CSSLibraryGuides: Faculty Reading Lists: Dr. David Swenson

Dr. Swenson Reads What?

Our guest this month in our Faculty Read What? series is Dr. David Swenson is a Professor of Management in the School of Business & Technology.

Dr. Swenson's favorite or most influential books are:

1. The fifth discipline: The art and practice of the learning organization. by Senge, P.
Call Number: HD58.9 .S46 2006
ISBN: 0385517254
Publication Date: 2006
This is an excellent introduction to systems thinking.
2. Under a flaming sky: The great Hinckley firestorm of 1894. by Brown, D. J.
Call Number: Popular Reading BRO
ISBN: 1592288634
Publication Date: 2006
Vivid and moving story of uncommon courage of common people.
3. Understanding Michael Porter: The essential guide to competition and strategy. by Magretto, J.
ISBN: 1422160599
Publication Date: 2011
In depth interpretation of Porter’s ideas we can use.
4. Buy-ology: Truth and lies about why we buy. by Lindstrom, M.
ISBN: 0385523890
Publication Date: 2010
Introduction to the emerging field of neuromarketing.
5. Corporate psychopaths. by Boddy, C. R.
ISBN: 0230284728
Publication Date: 2011
New research on unethical corporate executives.
What are you reading now?
Sultz, H. A., & Young, K. M. (2009). Healthcare USA. Boston: Jones & Bartlett

Flay, B., Banyas, S., & Jackson, S. (2007). Bobby Flay’s Mesa Grill Cookbook. NY: Clarkson Potter.
Desert Island Pick
Hambly, B. (1983). The Darwath Trilogy. NY Ballantine. Good medieval fantasy.